If your reps are running estimates that don’t close, your pipeline depends on referrals, or your slow season catches you off guard every year — the problem isn’t your company. It’s the system you’re using to grow it.
Most outdoor living companies don’t have a lead problem. They have a lead quality problem — and the two look identical until your rep drives across town and the homeowner isn’t ready to move forward.
Every form that comes in looks the same. But behind those forms is a mix of homeowners planning a real backyard build, homeowners pricing out a small repair, and homeowners who might do something next spring. Your rep drives to all of them.
The pipeline looks busy. The calendar looks full. But the revenue doesn’t reflect it.
The fix isn’t more leads. It’s homeowners who already trust your company before your rep pulls into the driveway.
ProjectFlow™ is Strehl Media’s proprietary appointment generation system built exclusively for outdoor living companies. Rather than offering disconnected marketing services, ProjectFlow™ is built on three foundational pillars that work together to create a repeatable system for generating qualified homeowner appointments.
Before a homeowner ever reaches your rep, we’ve walked them through the buying decision using proven buyer psychology and strategic messaging — so prospects arrive at the estimate already confident in your company.
Strehl Media works exclusively with outdoor living companies. That focus isn’t a limitation — it’s a competitive advantage. Every campaign we run deepens our understanding of how homeowners think, what they respond to, and what drives them to commit to a project. Your account benefits from every insight we’ve accumulated across the industry, starting from day one.
Every campaign we run contributes to a growing library of proven messaging, creative, and offers built specifically for outdoor living companies. When we launch your campaign, we’re not starting from a blank page. We’re applying what already works — and continuously refining it.
Stop rebuilding your pipeline from scratch every season. ProjectFlow™ puts a real, repeatable acquisition system underneath your business — so you can plan around a calendar you can count on.
We review your current pipeline, your market, and where the gaps are. If ProjectFlow™ is a fit, we’ll show you exactly what we’d run for your company.
Your campaigns go live, engineered around homeowner trust from the first impression forward. Every element — messaging, creative, targeting — is built specifically for outdoor living companies.
Qualified homeowners who have already moved through the buying decision start reaching out. Your reps show up to estimates with homeowners who are ready to move forward — not homeowners who are still making up their mind.
ProjectFlow™ is built for established outdoor living companies that are ready to grow on a system — not on season and referral timing.
Most agencies divide their attention across dozens of industries. They’re running campaigns for a chiropractor, a restaurant, a plumber, and an outdoor living company — all in the same month. The campaign they build for you is a version of what they’ve built for everyone else, with the words swapped out.
At Strehl Media, we work exclusively with outdoor living companies. That’s it.
Every campaign we have ever run has been for a company in this industry. That means every insight we’ve gained, every piece of messaging we’ve tested, and every creative approach we’ve refined applies directly to your market. You’re not paying for a learning curve. You’re benefiting from everything we’ve already figured out.
Focus creates better understanding. Better understanding creates better marketing.
Strehl Media works exclusively with outdoor living companies. If you have reps in the field and the capacity to take on more projects, let’s talk about what ProjectFlow™ would look like for your market.
(813) 669-5650
rich@strehlmedia.com
