Why Your Website Needs a Video (And Where to Put It)
By Rich Strehl, Founder | Strehl Media – Tampa Bay Video Production
If your website is still relying on text and stock images to tell your story, you’re missing a massive opportunity.
Today’s consumers expect video. Not only does it build trust faster, but it also keeps visitors on your site longer — and gets them to take action.
Let’s break down why professional video matters for your website, and exactly where to place it for maximum impact.
🎯 Why Website Video Works
According to recent studies:
- 84% of people say a brand’s video convinced them to buy
- Websites with video see an 88% increase in average time on page
- Google ranks video-rich pages higher in search results
In short: great video boosts visibility, trust, and conversions — all at once.
🔑 What Kind of Videos Work Best?
Depending on your business goals, consider these video types:
- Brand Story Video
Give visitors a quick but emotional understanding of who you are and why you do what you do. - Explainer Video
Quickly clarify what your product or service is — especially helpful for startups or service businesses. - Customer Testimonials
Build credibility by letting happy clients do the talking for you. - Behind-the-Scenes
Show your team, workspace, or process to humanize your brand. - Product or Service Highlights
Visually demonstrate what you offer, how it works, and why it’s valuable.
📌 Where to Put Video on Your Website
1. Homepage
Embed a short brand video near the top to quickly communicate your message and engage first-time visitors.
2. About Page
Let a 60–90 second “Meet the Team” or founder story video replace long paragraphs and showcase your personality.
3. Services or Product Pages
A quick walkthrough or demo video can make a major difference in conversion rates.
4. Testimonials Page
Bring your case studies to life with short, authentic customer clips.
5. Contact Page
Consider a quick thank-you or next-steps video to set expectations and create a memorable touchpoint.
🚫 What to Avoid
- Autoplay with sound (can annoy users and slow your site)
- Poor video quality (hurts trust more than it helps)
- Videos with no captions (misses accessibility and mobile users)
🎥 How Strehl Media Can Help
At Strehl Media, we help Tampa Bay businesses bring their websites to life with strategic video content that connects, informs, and converts.
Whether you’re building a new site, refreshing an old one, or adding videos for the first time, we’ll help you craft visuals that tell your story — and drive results.
📍 Based in Tampa. Serving all of Florida.
📞 Let’s talk about your video project