You Posted Your Video—Now What? 7 Smart Ways to Maximize Its Impact
By Strehl Media | Video Marketing Tampa Bay
So you’ve just launched a new video for your brand — maybe it’s a promo, a testimonial, or a killer drone overview of your space.
You hit publish… and now you’re waiting for the results to roll in.
Here’s the truth: Posting your video is just the beginning.
If you want that content to actually work for your business — drive traffic, build trust, and generate leads — you’ve got to put it to work strategically.
Let’s break down 7 smart things you can do after your video goes live to get the most value from your investment.
1. Pin It to the Top of Your Channels
Make it easy for people to find.
Pin your video to:
- Your Facebook Page
- Your X (formerly Twitter) profile
- The top of your YouTube channel
- The featured section on LinkedIn
🧠 Think of it like digital real estate — make sure your most impactful content is front and center.
2. Add It to Your Website (Strategically)
Embed the video where it supports action:
- Homepage? Great for trust-building
- Product page? Perfect for demos
- About page? Ideal for story-driven content
And don’t just drop it in — surround it with a strong headline, supporting copy, and a clear CTA (contact, book, learn more).
Bonus: Videos can help reduce bounce rate and boost SEO rankings when used properly on your site.
3. Cut It into Short Social Clips
That 90-second video you posted? It can become:
- 3 short Reels or TikToks
- 1 square post for Instagram
- A vertical Story with captions
- A looping teaser for Facebook
🎯 One video = multiple assets. Repurpose smartly.
4. Send It in Your Email Marketing
Your email list is a warm audience — and video performs well in email.
Embed a thumbnail with a play button, and link to the full video. Add a short line like:
“See what makes [Your Business] different in 60 seconds.”
5. Share It in Google Business Posts
Google Business lets you create short posts with links.
Use the video in a “What’s New” post, include a quick summary, and add a button linking to your website or YouTube.
This helps your profile stand out in Maps and search results — especially for local searches like “Tampa video production.”
6. Ask Partners or Clients to Share It
If the video includes a customer, team member, or partner — ask them to share it on their platforms too.
Make it easy by sending:
- A short message they can copy/paste
- A version of the video with their logo or tag
This creates organic reach and adds third-party credibility.
7. Boost It (But Only If It’s Targeted)
Consider running a small paid campaign to promote the video — but make sure you:
- Target the right audience
- Link to a strong landing page
- Use a clear call to action
Start small ($50–$100) and measure results before scaling.
Final Thoughts
A strong video is a powerful tool — but it works best when paired with a strategy.
At Strehl Media, we don’t just create beautiful visuals. We help Florida businesses think through where, when, and how to use their videos to build visibility and trust.
📍 Based in Tampa. Serving clients throughout Florida.
📅 Let’s talk about your next video